By Jay Kassirer and Doug McKenzie-Mohr for the National Round Table on the Environment and the Economy
This workbook, founded on the principles of community-based social marketing, offers specific tools and case studies for helping people take actions and adopt habits that are more environmentally sustainable. It will help you include in your program the best practices of many other environmental programs - practices that have already been successful in changing people's behavior.
Tools of Change: Proven Methods for Promoting Environmental Citizenship
(82.18 Mb - 176 pages)